Social Media marketing is about the details

When it comes to marketing yourself, your business or your organization in social media channels, be aware that details count. That is of course true in most aspects of marketing and advertising, but people tend to forget that when it comes to social media. Maybe because those details are a bit different from other kinds of marketing and the tools are free, so anyone can do it, right?

• How can you help, educate or entertain your customers? Decide (measure or ask) what content is relevant and focus on that.

• Think hard about how you say things. How (and not just what) you post on your Facebook wall will decide if people engage, talk back or share it with others. Remember social media is like a cocktail party. What makes you comment on someones wall?

• Are you posting personal and relevant info? Can other people share your content in a personal and relevant way? Customization is key.

Maybe we can agree that it’s not about sending as much stuff to as many people as possible all the time? It might be tempting, because it’s so easy to do, but is it a good idea to spam the people you should be having conversations with?