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Skrivet torsdag 22 oktober 2009 under ämnet Artopod, Creativity

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Speaking up (is so very hard to do)

We have always thought of Artopod as an extremely easy agency to work with. I have started to re-evaluate that…

The simple reason is that we speak up when something’s not right. May sound simple, but it’s not. It can be very uncomfortable telling clients they’re spending money unwisely, doing un-strategic marketing decisions, spamming potential customers, using social media wrong and so on. The easy way is to just shut up and complain in silence, but we just can’t keep our mouths shut ;-) It’s in our DNA to speak up.

We believe that what we do in this industry has such a big impact on the companies and organizations we work with, that we owe it to them to speak up when something’s going in the wrong direction.

So, when working with us – expect us to say what we mean and mean what we say. I’d rather be concieved as a pain in the ass, but honest and hard working than just easy going. Creativity has to hurt a little, you know? (Thanks to the brilliant Professor Alf Rehn for explaining that so graphically last week)

So, instead of “Artopod – easy to work with” we are now “Artopod – a bit painful, but honest and with great results” ;-)


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