Have a budget for 2nd half

Lack of blog updates often mean lots and lots of work, so you can probably figure out that we’ve been working overtime the last couple of weeks.. :)

Some of these projects have most gladly been about continuing to build on existing websites. Web projects are too often seen as short term efforts with a development time over a couple of months followed by little or no activity.

This is never a good idea – by using all of your budget at the start of a project, it’s hard to make corrections and enhancements based on statistics and feedback. It’s much better to lay out a plan and see the site as something evolving over time. This sounds basic, but from experience we know it can be hard for an organisation with small resources.

We have two recent good examples of customers with forward thinking – for Brokk, the world leading manufacturer of demolition machines, we built a foundation where regional websites could easily be added based on the global web platform. Recently Brokk UK Ltd. launched their site as the first example of this.

Another client, FilmArc, have done great work. Based on research, interviews and statistics, small enhancements have constantly been added during the year. We also see that the client-agency relationship works much better with a long-term commitment, where both parties have a chance to learn more about each other.

So maybe next time you’ll save 30% of the budget for enhancing the website after 6 months? The result can be 100% better.