Digital matters. A lot.

The american agency Razorfish published their FEED report this week, focusing on how digital is changing the way that consumers interact with brands. And the statistics are pretty amazing, here’s one example:

65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand. Of that group, a nearly unanimous 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.

These are  pretty impressive numbers, and shows that the transformation towards digital goes faster than maybe even us in the digital communication industry had predicted. If you’re in any way involved in marketing at your company or organization, check out the FEED report!