2010 januari Artopod

Arkiv för januari, 2010

Skrivet fredag 22 januari 2010 under ämnet Artopod
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We’re hiring!

Fun projects are pouring in, and we are looking to strengthen our team with an ambitious web developer (HTML/CSS/JS/PHP).

More details here (in Swedish) or get in touch with me at .

Skrivet tisdag 19 januari 2010 under ämnet social media, social web
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How many people follow your links?

One of the reasons URL shorteners like bit.ly have become so popular are of course Twitter, but another is the possibility to collect data and metrics about your links. Just set up a free account, use that account to shorten your links before sharing and then follow up by looking at the metrics. You might be surprised at the number of people looking at your links without retweeting or commenting.

If your Twitter client supports URL shortening accounts, be sure to set that up so your links automatically show up in your stats. Don’t forget to use this in your email marketing efforts as well, especially if you’re not using a system with built in metrics.

Read a shootout between different URL shorteners to find your favorite.

Skrivet måndag 4 januari 2010 under ämnet Sociala Webben, Sociala medier, social media, social web
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Social media and traditional PR

Despite what some people say, traditional journalism still is an important marketing tool in many industries. But can you use social tools to get covered in a magazine? Yes you can.

One strength of using social media is the ability to build relationships, and you can do it with the key journalists within your industry. If you haven’t identified them yet, start there. Once you know who they are, find out if they have a blog or Twitter account. By leaving comments and participating in the conversation, you can create a connection with these journalists and increase the possibility to get covered in the future.

Just remember that spamming these people with commercial messages will give the opposite effect. This is a long-term solution, not a quick fix.

Arkiv för januari, 2010

We’re hiring!

How many people follow your links?

Social media and traditional PR

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