Skrivet onsdag 7 juli 2010 under ämnet Artopod, Brands, social media
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Look at this video. It’s great for understanding how many people today do basic research before buying and what’s influencing them to buy from a certain brand.
Read more about how engagement creates customers in this very well researched and written post from Brian Solis.
Skrivet tisdag 15 juni 2010 under ämnet Brands, social media, social web
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This is a very informative infographic from CMO.com on the Social Media Landscape. It’s a great tool for understanding what to do where. Enjoy!
The Social Landscape (link to pdf version)

© CMO.com
Skrivet måndag 22 mars 2010 under ämnet Brands, Tips, UX, social media
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Skrivet torsdag 25 februari 2010 under ämnet Brands, social media
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I’m going to start with an observation – people I come in contact with professionally are more and more using their Gmail address instead of name@companydomain.com-type addresses. Not sure if this is because Gmail is such a wonderful service or if all the social networking has made us more personal and less “official”?
Could it be that all the networking we do on services like Facebook, Twitter, LinkedIn and so on, builds our personal brands to the point where a personal Gmail address feels much more relevant than our company email? We change positions and companies, but seldom our identity…
And then we have lots and lots of companies and organisations going from Exchange to cloud email services, but that’s another story…
What do you think?
Have you noticed the same or am I just wrong?
Skrivet tisdag 19 januari 2010 under ämnet social media, social web
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One of the reasons URL shorteners like bit.ly have become so popular are of course Twitter, but another is the possibility to collect data and metrics about your links. Just set up a free account, use that account to shorten your links before sharing and then follow up by looking at the metrics. You might be surprised at the number of people looking at your links without retweeting or commenting.
If your Twitter client supports URL shortening accounts, be sure to set that up so your links automatically show up in your stats. Don’t forget to use this in your email marketing efforts as well, especially if you’re not using a system with built in metrics.
Read a shootout between different URL shorteners to find your favorite.
Skrivet måndag 4 januari 2010 under ämnet Sociala Webben, Sociala medier, social media, social web
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Despite what some people say, traditional journalism still is an important marketing tool in many industries. But can you use social tools to get covered in a magazine? Yes you can.
One strength of using social media is the ability to build relationships, and you can do it with the key journalists within your industry. If you haven’t identified them yet, start there. Once you know who they are, find out if they have a blog or Twitter account. By leaving comments and participating in the conversation, you can create a connection with these journalists and increase the possibility to get covered in the future.
Just remember that spamming these people with commercial messages will give the opposite effect. This is a long-term solution, not a quick fix.
Skrivet onsdag 28 oktober 2009 under ämnet Artopod, social media, social web
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When it comes to marketing yourself, your business or your organization in social media channels, be aware that details count. That is of course true in most aspects of marketing and advertising, but people tend to forget that when it comes to social media. Maybe because those details are a bit different from other kinds of marketing and the tools are free, so anyone can do it, right?
Maybe we can agree that it’s not about sending as much stuff to as many people as possible all the time? It might be tempting, because it’s so easy to do, but is it a good idea to spam the people you should be having conversations with?
Skrivet fredag 25 september 2009 under ämnet Brands, UX, social media, social web
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Starbucks launched their platform My Starbucks Idea last year after criticism from customers about everything from coffee quality to interior decoration. It was a brilliant move to turn criticism into product and service development from their customers. Talk about Brand management.
This week we have seen the launch of two iPhone apps from Starbucks as a direct effect of customer feedback from their social network initiatives. There were already a couple of inofficial Starbucks apps, but these are way more powerful.
The MyStarbucks app lets customers locate stores and bookmark favorite locations. They can search by additional information, such as hours and amenities. It also includes the menu and nutritional information for Starbucks’s drinks, food and coffee beans, and a “drink builder” that displays nutritional information based on the selections.
Starbucks Card Mobile app lets customers check their balance, register their card, enjoy rewards, reload their card and even pay for drinks in selected stores. If the trial period is successful it will probably spread to the rest of the world. The mobile payment system is really interesting and could be huge for Starbucks.
This is what many other companies, organizations, communities, cities and municipalities should be doing. Get your customers or citizens involved, create and innovate together. It’s the best brand building you can do.
Skrivet tisdag 15 september 2009 under ämnet Artopod, Sociala Webben, Sociala medier, social media, social web
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We’re out conversing with customers about social media a lot these days. One thing that strikes me is that so few use any kind of tools to make collaboration easier. Many people / companies have trouble sharing documents, sending big files and staying in touch with salespeople on the road. There are thousands of more or less social tools to solve all these problems and make collaboration much more enjoyable. Wouldn’t it be a better idea to use social tools to be more productive, more effective and communicate better before we start using them for marketing?
Now I’m touching on the subject of Social Business Design. How can you as a small, medium or big company implement tools to become more efficient in your internal and external work? There is no shortage of tools and technology, so the big obstacles are knowing about the tools and being aware of what you could do better. Guiding companies through this jungle is an important mission for agencies that will require a firm grasp on technology, business, social tools, communication and creativity.
Don’t get me wrong – marketing using social media tools and platforms is still very important, but it will come much easier to those who use the social web as a natural part of their organizations.
You can start today by using simple tools like DropBox or Box.net for sharing files, Yammer for communication, Google Docs for collaboration, Twitter for business intelligence or Ning for most of the above.
Have a look, try some tools and get back to us if you want to learn more about effective use of “social media” in your organization.
Skrivet onsdag 9 september 2009 under ämnet Sociala Webben, Sociala medier, social media, social web
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The power of production is much bigger than that of consumption. One hour of production creates a whole lot more output than one hour of passive consuming. That’s why the concept of co-creation is so powerful, and why sites like Wikipedia, YouTube, and Flickr have grown into what they are today. Even if you just transform a couple of your passive consumers into co-creators, the impact will be big.
Artopod är en norrländsk, digital byrå från Skellefteå med filosofin att enkelt är bättre än svårt och roligt bättre än tråkigt. Vi blandar en hög kreativ nivå med att bemästra den senaste tekniken och vara genuint intresserade av affärsutveckling och varumärken. Ni får så att säga både gräddtårta och fullkornslimpa.
Här på bloggen skriver vi om våra projekt, tankar om webb- och reklamvärlden samt vardagen i stort.
Du är i arkivet för social media.
