Skrivet måndag 4 januari 2010 under ämnet Sociala Webben, Sociala medier, social media, social web
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Despite what some people say, traditional journalism still is an important marketing tool in many industries. But can you use social tools to get covered in a magazine? Yes you can.
One strength of using social media is the ability to build relationships, and you can do it with the key journalists within your industry. If you haven’t identified them yet, start there. Once you know who they are, find out if they have a blog or Twitter account. By leaving comments and participating in the conversation, you can create a connection with these journalists and increase the possibility to get covered in the future.
Just remember that spamming these people with commercial messages will give the opposite effect. This is a long-term solution, not a quick fix.
Skrivet tisdag 15 september 2009 under ämnet Artopod, Sociala Webben, Sociala medier, social media, social web
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We’re out conversing with customers about social media a lot these days. One thing that strikes me is that so few use any kind of tools to make collaboration easier. Many people / companies have trouble sharing documents, sending big files and staying in touch with salespeople on the road. There are thousands of more or less social tools to solve all these problems and make collaboration much more enjoyable. Wouldn’t it be a better idea to use social tools to be more productive, more effective and communicate better before we start using them for marketing?
Now I’m touching on the subject of Social Business Design. How can you as a small, medium or big company implement tools to become more efficient in your internal and external work? There is no shortage of tools and technology, so the big obstacles are knowing about the tools and being aware of what you could do better. Guiding companies through this jungle is an important mission for agencies that will require a firm grasp on technology, business, social tools, communication and creativity.
Don’t get me wrong – marketing using social media tools and platforms is still very important, but it will come much easier to those who use the social web as a natural part of their organizations.
You can start today by using simple tools like DropBox or Box.net for sharing files, Yammer for communication, Google Docs for collaboration, Twitter for business intelligence or Ning for most of the above.
Have a look, try some tools and get back to us if you want to learn more about effective use of “social media” in your organization.
Skrivet onsdag 9 september 2009 under ämnet Sociala Webben, Sociala medier, social media, social web
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The power of production is much bigger than that of consumption. One hour of production creates a whole lot more output than one hour of passive consuming. That’s why the concept of co-creation is so powerful, and why sites like Wikipedia, YouTube, and Flickr have grown into what they are today. Even if you just transform a couple of your passive consumers into co-creators, the impact will be big.
Skrivet onsdag 2 september 2009 under ämnet Artopod, Sociala Webben, Sociala medier, social media, social web
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We have done a bunch of social media workshops recently on the theme “What is social media and why should you care?”. Our goal is to give our customers a first look at social media and help them see the bigger picture. Setting up a Twitter account is easy, but we’re helping them understand why, for whom and what to do with it? It’s the first step in evolving to a more social business culture.
I have written a guest post for Film Arc about the subject and I will be at their Master Class workshop in Luleå to rant about the possibilities of the social web.
Skrivet onsdag 10 juni 2009 under ämnet Artopod, Sociala Webben, Sociala medier
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Vi har haft den stora äran att få göra ännu fler föreläsningar om den sociala webben. Det är bl.a. landstingets projekt “Hälsa 2020” som lärt sig mer om modernt webbtänk. Otroligt spännande samling människor med intelligenta och knepiga frågor och jag tror att vi tillsammans lärde oss en hel del av varandra.
Artopod har kört ett par utbildningar kring sociala medier och Twitter under våren och det har varit väldigt uppskattat. Vi kommer gärna och pratar hos dig om sociala webben, nya spelregler och digital kommunikation.
Vi kör även Artopod Social Club där vi träffas, äter god mat och informerar våra kunder om trender inom webb och kommunikation. Hör av dig till oss om du är intresserad av att delta.
Artopod är en norrländsk, digital byrå från Skellefteå med filosofin att enkelt är bättre än svårt och roligt bättre än tråkigt. Vi blandar en hög kreativ nivå med att bemästra den senaste tekniken och vara genuint intresserade av affärsutveckling och varumärken. Ni får så att säga både gräddtårta och fullkornslimpa.
Här på bloggen skriver vi om våra projekt, tankar om webb- och reklamvärlden samt vardagen i stort.
Du är i arkivet för Sociala Webben.
