“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”

– Albert Einstein

“…more and more people are having their first brand interactions at the search box. Actually having a modern, user-centric and search engine friendly home-base is becoming core to daily operation – especially as more traffic is being driven to websites via the online social networks, social media and overall online chatter and buzz.”

Mitch Joel – When The Advertising Slowdown Picks Up

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”

Charles Mingus

“Social media isn’t causing problems, but it is revealing them. And the problems aren’t new; they’ve been around for a while.”

Mike Wagner explains that just a blog or Facebook page isn’t the solution, it can on the contrary reveal problems in an organisation. Being transparent is not a choice – every company is it regardless if they want it or not – which is important to have in mind.

Once you start the knot, you have to get it right. Fiddling with a tie will never make it straight

Jeff Veen Twittrar ut djupa saker ibland. Eller så hade han bara problem någon morgon.

“Beauty is more important in computing than anywhere else in technology because software is so complicated. Beauty is the ultimate defense against complexity.”

—David Gelernter, Machine Beauty: Elegance and the Heart of Technology (från Signal vs. Noise)

“The world is going beta. It’s moving quickly. Digital shops have the chops to quickly prototype, test and validate solutions. We push for ethnography and a deep understanding of what motivates people. We want to see how they interact with the things we can build for them. Digital shops must become more aggressive in promoting these skill sets as being relevant outside of browser experiences. That’s because they are.”

David Armano: A Moment of Truth for Digital Agencies