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Leif

Skrivet torsdag 17 juni 2010 under ämnet Artopod, Creativity
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Creative Summit 2010

We’re right in the middle of Creative Summit here in Skellefteå. 3 days of networking, inspiration and learning. Day 2 of 3 will start soon.

We had such great friends as Brian Solis from Future Works, Clemens Dopjans from Adidas, David Eriksson from North Kingdom, Peter Espersen from Lego and Mathias Fjellström from Direktörn & Fabrikörn yesterday. You can read all about Day 1 at the FilmArc blog.

Follow the hashtag #creativesummit on Twitter for behind the scenes info.



Leif

Skrivet lördag 12 juni 2010 under ämnet Artopod, Brands, Creativity
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Start a band – the best school in the world?

My formal education is in engineering, not in marketing. I have read tons of books and blogs on brand strategy, marketing and leadership over the past ten years, but nothing has tought me more than running the daily business of a band. We have been playing together for 15 years, released 6 albums, toured internationally, had good years, had bad years, had success, but mostly we have just worked hard to create interesting music.

The “side effects” of playing in a band is that you have to:
• keep the members happy and creative (leadership and idea management)
• make sure everyone shows up on time and performs (project management)
• think about image and audience (brand strategy, marketing, planning)
• create great artwork and communication (design, copywriting, social media)
• understand contracts and partner with the right people (business management)
• be comfortable in front of an audience (public speaking, body language)

If you fail at these things your band will most likely also fail, even if you perform well and your songs are great.

That’s why being in a band is an excellent way to learn about marketing, creativity, leadership, business, brand strategy and more. So even if you think of your band (or your kids band) as something that will never support you or them financially, it may be the most valuable education out there ;-)



Jonas

Skrivet tisdag 8 juni 2010 under ämnet Artopod
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Weekly Twitter Candy / may 31 – june 6





Elin

Skrivet fredag 22 januari 2010 under ämnet Artopod
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We’re hiring!

Fun projects are pouring in, and we are looking to strengthen our team with an ambitious web developer (HTML/CSS/JS/PHP).

More details here (in Swedish) or get in touch with me at .



Elin

Skrivet tisdag 22 december 2009 under ämnet Artopod
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We’re dreaming of a Green Christmas!

Every year we give a special Christmas present to our customers and partners – often with the environment in mind. This year it’s the rain forest that is the winner because each of our friends in business has gotten a plant for our virtual forest and we hope to fill it up before this years end! Artopod will donate to WWF the money they need to plant a real tree for every virtual we get from you. Read more about WWF and their mission to save the forests

See how the forest looks now

If you think you should have a plant, why don’t you just contact us

Merry Christmas and a Happy New Year from us at Artopod!



Jonas

Skrivet onsdag 16 december 2009 under ämnet Artopod
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Have a budget for 2nd half

Lack of blog updates often mean lots and lots of work, so you can probably figure out that we’ve been working overtime the last couple of weeks.. :)

Some of these projects have most gladly been about continuing to build on existing websites. Web projects are too often seen as short term efforts with a development time over a couple of months followed by little or no activity.

This is never a good idea – by using all of your budget at the start of a project, it’s hard to make corrections and enhancements based on statistics and feedback. It’s much better to lay out a plan and see the site as something evolving over time. This sounds basic, but from experience we know it can be hard for an organisation with small resources.

We have two recent good examples of customers with forward thinking – for Brokk, the world leading manufacturer of demolition machines, we built a foundation where regional websites could easily be added based on the global web platform. Recently Brokk UK Ltd. launched their site as the first example of this.

Another client, FilmArc, have done great work. Based on research, interviews and statistics, small enhancements have constantly been added during the year. We also see that the client-agency relationship works much better with a long-term commitment, where both parties have a chance to learn more about each other.

So maybe next time you’ll save 30% of the budget for enhancing the website after 6 months? The result can be 100% better.



Elin

Skrivet måndag 23 november 2009 under ämnet Artopod, Webbteknik
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Canvas: be there, or be…squircle (huh?)

images demoI have played around with Canvas lately and made a simple test with a squircle-like form using bezier curves. Huh, squ…what? Yeah, I didn’t know either, but it’s a form of superellipse and a combination of a square and a circle – read all about it at Wikipedia.

I’ve made two demos in the same spirit, an example how to make any image into a superellipse form with canvas and a simple drag & drop your squircle demo. Internet Explorer still doesn’t support Canvas, but there are workarounds as you can see in the second demo.

So…is the Canvas technology something to care about at all? Read my article on Canvas.

Here’s a simplified copy/paste code for testing with the supposed result to the right:

<canvas id="mycanvas" width="100" height="100"></canvas>
<script type="text/javascript">squircle test

function squircle(ctx,x,y,size){
  var hsize=size/2; // half size
  x-=hsize; // reposition in the middle
  y-=hsize;
  ctx.save();
  ctx.translate(x,y);
  ctx.beginPath();
  ctx.moveTo(hsize,0);
  ctx.bezierCurveTo(0,0,0,0,0,hsize);
  ctx.bezierCurveTo(0,size,0,size,hsize,size);
  ctx.bezierCurveTo(size,size,size,size,size,hsize);
  ctx.bezierCurveTo(size,0,size,0,hsize,0);
  ctx.closePath();
  ctx.restore();
 }
 var canvas=document.getElementById("mycanvas");
 var ctx=canvas.getContext("2d");

 squircle(ctx,50,50,100);
 ctx.fillStyle = "black";
 ctx.fill(); // fill it up!

 </script>

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